Lisa Dilg is the driving force behind client strategies and program execution for PerkettPR. Across her account teams she is responsible for building results-oriented communications programs to strategically position clients within their respective industries. With over 15 years experience, her specialized media and social media relations strategies help clients to influence new markets, secure top-tier coverage, capture industry attention and drive interest from key audiences. Lisa is an expert across a multitude of client industries including; collaboration, community building platforms, CRM, online marketing, online advertising, online video platforms, healthcare technology, human capital management and learning technologies, interactive marketing, mobile applications, SaaS, social networks, security, and more.
As a key member of the executive team, Lisa is also involved with PerkettPR's own public relations and business development initiatives, and helps to lead the company's social media program training initiatives. In addition, Lisa is also well respected by her peers in the industry, with an extremely active social network and is also consistently invited to serve as a judge for the American Business Awards. As one of the original PerkettPR team members, Lisa has made a significant impact on the culture and success of PerkettPR and its growing client base.
In addition to the strategic role Lisa plays in helping the growth of PerkettPR, she also executes strategic client initiatives such as; messaging and planning sessions, media and social media training, regional program development, company and product launch initiatives, announcement planning, tradeshow event support, speaking and award program execution, whitepaper development, blogger response campaigns, product review programs and more.
Prior to joining Perkett, Lisa worked with Teak Media Communications and has also provided PR expertise to Insight Development Group, an executive training and coaching program; HMS Financial Group, a full service financial planning and investment group; the Teddy Bear Foundation and The Jimmy Fund/Variety Club Theatre Collections Program.
Lisa holds a B.S. degree in Psychology and Criminal Justice from Central Michigan University. She also earned an M.A. in Professional Counseling from Central Michigan University.
She is based in Detroit.
