As Executive Vice President of PerkettPR, Heather provides overall management and direction of West Coast operations as well as strategic consulting to select clients. She also serves as a lead media and social media strategist and advisor to senior level executives at technology and consumer tech companies of all sizes. She co-directs and manages PerkettPR's business development efforts and oversees company operations including agency marketing efforts, strategic partnerships and human resources. Heather has served as an advisor on strategic communications issues related to social media, integrated marketing campaigns, branding, corporate funding and acquisitions, company name changes, major product launches, special events, user group meetings, industry tradeshows, presentations and more.
Over the last fifteen years, Heather has worked for leading technology providers, media companies and consumer brands including; the American Cancer Society, AOL, BlueCross BlueShield, Constant Contact, Cornerstone OnDemand, Gotuit Media, Genius Inc., Intranets.com/WebEx, MERANT (now Serena), Manugistics (now JDA Software), Salesnet (now RightNow), Tumri, Verizon Wireless, and others.
Heather's contributions to PerkettPR include leading multiple award-winning account teams for various awards including "best consumer product launch campaign," "best national feature story," and "best response to breaking news." She has served as an expert on the topic of social media at industry events such as the Ragan Corporate Communications Summit, and as a panelist for the Publicity Club of New England's event, "The Masters of PR." In addition to writing for the company's own blog, she has also been featured in publications and blogs such as eWeek, PRWeek, RaganTV.com, and TechCrunch and has served as an industry resource for BtoB Magazine, CIO, San Jose Mercury News, and the Washington Post.
Prior to PerkettPR, Heather served as an independent PR consultant for GetActive Software (now Convio), eMotion Inc. (now Corbis), MeeVee, and other emerging technology providers. Before that, she was Senior Public Relations Manager for RespondTV, where she was responsible for worldwide PR initiatives and managed PR agencies in Europe and the United States. While with RespondTV, Heather helped shape the interactive television category while helping to secure more than 300 key media placements in one year. Heather was also employed by The Weber Group (now WeberShandwick), and one of the East Coast's largest technology PR firms, now part of Omnicom.
Heather's industry experience includes broadband video, CRM, online collaboration products, digital asset management, e-commerce, healthcare, interactive and Internet television, interactive marketing, Internet technologies, mobile devices and platforms, sales force automation, social networking, supply chain management, voice recognition software, university relations, web analytics and other emerging Web2.0 technologies.
Heather holds a B.A. in Journalism with a concentration in Public Relations from Northeastern University.
She is based in San Francisco.
