Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high technology and non-profit arenas. She holds specialized expertise in social media relations, business and high-technology media and the promotion of early stage, venture-backed companies. She has extensive experience in public relations and branding, new media strategies, issues management, marketing communications, community relations, promotional writing and events.
Christine is the day-to-day contact for chief executive officers, chief operating officers and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue chip firms in a wide range of markets including software, hardware, Internet start-up, consumer, healthcare and non-profit. She oversees strategic planning and day-to-day tactical execution of communications programs for a variety of international clients, as well as overall business operations of the firm including new business, staff management and company vision and growth. Christine has managed communications during various mergers and acquisitions for clients such as Salesnet/RightNow, Unisphere Networks/Juniper Networks, Intranets.com/WebEx and more, and directs a wide range of focused communications and investor relations initiatives that produce desired results for PerkettPR's varied clients.
Christine serves on the Board as a Vice President for Boston's Business Marketing Association and sits on the Board of Directors for the Norwell Visiting Nurses Association in Norwell, Mass. In addition to running her company blog (www.perkettprsuasion.com) and two personal blogs (one that follows her marathon training with her husband for the Dublin Marathon in October 2008), she is also a Blogger for WomenForHire.com (run by Tory Johnson, the Workplace Contributor on ABC's Good Morning America) and has been a guest-blogger for PRWeek and WhenWomenWork.com. She is also a published author in "Inside the Minds: Public Relations Best Practices" by Aspatore Books and was profiled in "Entrepreneurial Small Business" by McGraw Hill (January 2008).
Christine's leadership has been recognized through various industry accolades including The 2008 Stevie Award for "Best Communications, Investor Relations, or PR Executive" from the American Business Awards, "Best Entrepreneur - Service Businesses" from the Stevie Awards for Women Entrepreneurs and "Best Public Relations Agencies to Work For," from the HolmesReport, a top PR trade journal. In addition, she has served as a judge for AdWeek Magazines' Technology Marketing ICON Awards and the New England Publicity Club Bell Ringer Awards, and has served as Co-Program Chair of the Boston chapter of Women in Technology International (WITI). She has been featured as a leader in public relations and business in numerous publications such as the ABC's Good Morning America, Boston Business Journal, Entrepreneur, Incentive Magazine, Mass High Tech, PR Week, PR News, Women's Business and WorkinPR.com.
Prior to establishing her own company, Christine spent several years as a strategic executive with one of the East Coast's largest independent high tech communications firms. Additionally, she directed communications efforts as PR Manager for Sierra On-Line, one of the original developers of PC games and the largest worldwide publisher of interactive entertainment and educational software. She has also held positions at Big Rapids Downtown Business Association and the Van Andel Museum Center, both located in Michigan, and has experience in the non-profit realm through her volunteer work with Boston's Art of Living Organization, the Humanities Council of West Central Michigan, Project Starburst and the Church World Service's CROP Walk.
Christine holds a B.S. in Business with a concentration in Public Relations from Ferris State University in Big Rapids, Michigan.
She is based in Boston. You can connect with Christine at http://www.linkedin.com/profile?viewProfile=&key=4793685&trk=tab_pro or http://profile.to/christineperkett/
