Christine is the day-to-day contact for chief executive officers, chief operating officers and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue chip firms in a wide range of markets including software, hardware, Internet start-up, consumer, healthcare and non-profit. She oversees strategic planning and day-to-day tactical execution of communications programs for a variety of international clients, as well as overall business operations of the firm including new business, staff management and company vision and growth. Christine has managed communications during various mergers and acquisitions for clients such as Salesnet/RightNow, Unisphere Networks/Juniper Networks, Intranets.com/WebEx and more, and directs a wide range of focused communications and investor relations initiatives that produce desired results for PerkettPR's varied clients.
Lisa Dilg is the driving force behind client strategies and program execution for PerkettPR. Across her account teams she is responsible for building results-oriented communications programs to strategically position clients within their respective industries. With over 15 years experience, her specialized media and social media relations strategies help clients to influence new markets, secure top-tier coverage, capture industry attention and drive interest from key audiences. Lisa is an expert across a multitude of client industries including; collaboration, community building platforms, CRM, online marketing, online advertising, online video platforms, healthcare technology, human capital management and learning technologies, interactive marketing, mobile applications, SaaS, social networks, security, and more.
Claire works with PerkettPR clients on day-to-day activities including strategic planning, messaging, launches and events, media, social media and analyst relations, and integrated marketing communications campaigns. Claire has over 14 years of public relations experience working within both agency and corporate environments, and holds particular expertise in healthcare, social networks for business, software solutions, and consumer products.
At PerkettPR, Claire runs extremely successful campaigns for her clients while also managing business development initiatives, training and other key programs for the agency. Claire has been instrumental in helping to launch PerkettPR’s healthcare division and in developing and managing award-winning public relations campaigns for clients across multiple industries including; gaming, healthcare, manufacturing, security, social networks for business, telecom, and more.
Jeff serves as Director of Social Media and Technology at PerkettPR and is responsible for driving the strategy, direction and execution of social media programs for clients and PerkettPR's own new media efforts. Jeff also serves as the guru behind PerkettPR's Social Media Workshop offering and spends the majority of his time educating team members and clients on current social media concepts and tools, as well as crafting custom social media packages for clients who are ready to begin executing on new media initiatives. In addition, Jeff is responsible for producing blogs, podcasts and videos for PerkettPR and client's who want to add additional multimedia components to their website. He also assists clients and team members with viral campaign execution and research including identifying relevant new sources of opportunity in the social media space. Jeff also attends social media events and blog conferences to stay up to date on the latest advances and further aid clients looking to expand on their exposure in new media world. Jeff is a wealth of information to the PerkettPR team and continually educates team members and clients on changes and trends impacting the social media landscape.
With over a decade in public relations, Crystal has a diverse background in information technology, consumer technology and hospitality markets. In addition to managing account teams, Crystal lends superb writing and media skills to her PerkettPR clients across industries – including SaaS, social media, email marketing, online advertising, eLearning, fashion and more – and supports technology, corporate and competitive positioning for each in their respective markets.
Before joining Perkett, Crystal worked for CM Communications where she drove local and national print, web and broadcast media coverage in outlets including the Boston Globe, The Robb Report, and The Travel Channel for her diverse client base of hotels, restaurants, consumer trade show producers and real estate developers.
Heather Fraelick serves as an Account Supervisor for PerkettPR where she works with clients on day-to-day activities including driving strategic counsel, media, social media and analyst relations, speaking and awards program development and execution, and overall account support.
Heather has a background in business software and technology public relations, with specific expertise in small business solutions and managing customer initiatives. Of note, Heather currently manages the customer program for Constant Contact, designed to highlight success stories in vertical publications, and has had specific success placing case studies alongside contributed articles in publications such as Chef Magazine, New England Hotel Magazine, Internet Retailer and Religious Product News.
