Raise visibility of networking company that had been muted by pre-IPO quiet period, and re-establish its leadership position in the market. Drive momentum for its products and interest in the corporation while following SEC guidelines and competing with the increasingly depressed economy that was now taking an unsympathetic turn within the telecommunications marketplace.
Connect with trade press and industry analysts to renew market interest. Showcase to the investment community the continued success that Unisphere was experiencing, while the rest of the telecommunications industry was caught in a downward spiral, where the term "telco startup" had gained the same negative connotation as the term "dotcom failure," and while the specter of a company "waiting" to go public in a bear market restricted all of Unisphere's communications efforts.
PerkettPR was able to establish Unisphere as a viable competitor that was pushing forward regardless of market conditions. In 2002, Juniper Networks acquired Unisphere Networks. PerkettPR now works with the newly merged, global company as its agency of record.
PerkettPR executed an ongoing multi-faceted PR campaign that included engaging the press with a set of constantly changing story ideas looking at the market and the technology. Used in combination with outreach based on announcements, PerkettPR was able to influence story angles and drive coverage.
Results included more than 465 feature articles in trade and business publications in six months, equaling an average of more than 25 hits per month. In addition, PerkettPR secured six bylined articles in top-tier trade press and eight industry awards.
"But at the same time, Unisphere has showed solid progress getting a foothold in the data-switching markets once dominated by Silicon Valley-based Cisco Systems and Juniper Networks."
The Boston Globe, May 3, 2002
"Unisphere has quickly become a competitive provider of "edge" routers for service providers and corporations. Undaunted by the presence of larger rivals Cisco Systems and Juniper Networks in the market, Unisphere has rapidly gained market share in the niche, continuing to post impressive growth amid a sharp downturn in technology spending among both types of customers.
CNET, May 2, 2002
"With more than 150 customers around the world, a multi-faceted product line and the support of German powerhouse and parent company Siemens, Unisphere could be the most successful technology company not listed on the Nasdaq - and more successful than many that are. Executive Editor Joe McGarvey recently talked to Unisphere president and CEO James Dolce about the state of the industry and why he thinks all of the action in the telecom arena is headed for the edge."
The Net Economy, April 17, 2002
"Unisphere, however, has already shown that it's capable of dislodging market leaders. Its existing ERX family of edge routers is now top dog in the DSL (digital subscriber line) aggregation and subscriber management market."
Light Reading, January 28, 2002
