Social Media is Sun-Setting. Or Is It?
September 18, 2012We need it to be easier and cleaner and less clunky. So any tools that help us to monitor the truly important conversations and brand mentions (as a marketer, this is where I focus/think), and alerts us to them so they are easy to identify among all the noise, is going to be key. More >>
Business 2 CommunityThis week’s “Effective Executives” interview is with Janrain‘s VP of Marketing, Bill Piwonka. Bill’s background is firmly rooted in B2B marketing operations. Over the past 20 years he has led marketing teams and initiatives spanning strategy, product marketing, product management, demand generation, marketing communications and business development. More >>
How to tweet without regretting it later
July 14, 2012We’ve all committed a social gaffe, such as saying something in the heat of the moment that we immediately wished we could take back. Now those gaffes, when shared on today’s social media platforms, can stick around to haunt you. More >>
Between 1997 and 2011, the number of women-owned businesses increased by 50% and today solely account for the employment of more than 7.5 million people. Contributing to this growth is Christine Perkett, founder and CEO of PerkettPR, Inc[...] More >>
Feel the Fear - And Do It Anyway
June 13, 2012
Working MotherAs parents, it's our job to teach children how to navigate the waves of life – how to maintain a positive attitude and confidence even when the waves are more down than up. It's not always an easy job, especially when we're feeling down ourselves[...] More >>
18 common PR terms - defined
May 31, 2012
PR DailyAs PR professionals, we often find ourselves in interesting conversations trying to explain what we do for a living. The popularity of social media and its integration into the PR and marketing mix have made it a little easier to help our family and friends “get it,” but there are still a lot of curious looks when you answer the question, “So, what is PR and what do you do as a PR professional, anyway?” More >>
What’s Behind Our Urge to Share on Social Media?
May 21, 2012
Business 2 CommunityMost of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site itself says. But peel back the façade of friends, likes, photos, apps and more, and you’re left with an extensive data set on human social behavior that intrigues scientists and psychologists alike. More >>
“Effective Executives” Interview Series: John Golden
May 17, 2012
Business 2 CommunityPerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all[...] More >>
Business 2 CommunityOur influencer Q&A today is with well-known inbound marketing evangelist, Laura Fitton. Laura “@Pistachio” Fitton is the founder of www.oneforty.com, founder and principal of Pistachio Consulting, co-author of “Twitter for Dummies” and an inbound marketing evangelist at HubSpot[...] More >>
Three Tips for Handling Email Overload
May 8, 2012
Business 2 CommunityThere may be some debate over whether or not email is dead, but take one look at your email inbox each morning, and I bet you’ll beg to differ. More >>
This is a list of the top 100 recommended women entrepreneur experts to follow on Twitter for May 2012. #8) @missusP - Christine Perkett More >>
Business 2 CommunityWe’re happy to share another powerful interview in our “Influencers Who Inspire” series. Today’s interview is with Alicia Eler, Reporter at ReadWriteWeb. We have always admired Alicia for her in-depth coverage of culture, tech and social media topics – things we are very passionate about here at PerkettPR[...] More >>
