PerkettPR
Continues Growth with Addition of Salesnet and MGI USA
Company also announces its renewal as
US agency of record for Unisphere Networks
Boston – April 29, 2002 – PerkettPR,
Inc., provider of results-based communications solutions for today’s
value conscious companies, today announced that it has added two
new clients to its growing roster. Salesnet and MGI USA have selected
PerkettPR as their U.S. agency of record. In addition, Unisphere
Networks, recently named Company of the Year by the Massachusetts
Telecommunications Council, has renewed its contract with PerkettPR
as its US agency of record.
The business climate for public relations agencies has changed dramatically
in recent years, as the economy and changes in general business
practices have forced a reevaluation of client/agency relationships.
PerkettPR’s business model was designed to meet the challenges
of the new economic climate and better address the needs of clients
seeking affordable, valuable PR. Offering senior-level support across
the entire PR team, and delivering efficiencies and cost savings
unique to a virtual agency, PerkettPR has been successful in attracting
new clients such as MGI and Salesnet, and in retaining existing
accounts.
The addition of these new clients showcases PerkettPR’s ability to attract and successfully service a wide-range of markets and technologies.
- Salesnet — the premier global Sales Force Automation (SFA) subscription service, Salesnet is completely customized to fit each customer’s dynamic business environment. Salesnet’s proprietary Process Builder helps manage the sales process and accelerates any sales cycle because it supports every sales methodology. (www.salesnet.com)
- MGI — the exclusive United States distributor for the Australia-based Motorised Golf International (MGI). MGI Australia, founded in 1996, dominates distribution of golf motorcaddies Down Under and looks to MGI USA to gain similar dominance in the United States and Canada. (www.motorizedgolf.com).
- Unisphere Networks —a leading provider of carrier-class IP infrastructure products to enable data, voice and rich media services. With an Edge-Optimized Architecture, Unisphere Networks enables service providers to create and deploy revenue-generating services with IP Quality of Service, wire-speed performance, reliability and scale. (www.unispherenetworks.com)
“PerkettPR was the agency in place when I arrived at Unisphere, and after seeing the results they have delivered and the experienced staff they have working directly with the press on our behalf, I understood why they had been Unisphere’s agency of record for over a year,” said Susan Ursch, Director of Public Relations at Unisphere Networks. “They continue to deliver high return on investment for our PR dollars, and it was the natural decision to continue working with them.”
“We are excited that Unisphere Networks has opted to renew its relationship with PerkettPR and are thrilled to work with Salesnet and MGI as strategic communications partners. These clients understand today’s business climate, and they are not fooled by the glitz that once prevailed in agency PR,” said Chris Perkett, the agency’s founder, president and CEO. “We are committed to our clients’ success, and we are determined to not squander their marketing dollars on high PR retainer fees to pay for luxurious office space and unneeded frills. In addition, our senior-level PR professionals work at every layer of our clients’ account and they will not disappear once the contracts are signed.”
About PerkettPR
PerkettPR, Inc., founded in 1998, is dedicated to generating affordable,
creative and effective communications solutions for national and
international clients such as 8minuteDating.com, Juniper Networks
(Nasdaq: JNPR), nCipher (LSE: NCH) and Salesnet. PerkettPR provides
clients with exclusively senior-level strategic counsel and execution
of public relations, as well as the foresight and planning to stay
ahead of a rapidly evolving market.
Working smarter for today’s value-conscious businesses, PerkettPR
has established itself as a leading provider of Next Generation
Communications to help clients achieve their overarching business
goals. PerkettPR currently represents primary companies in these
market segments: corporate services, customer relationship management,
encryption, information security and privacy, online dating, post-production,
and telecom networking. For more information, visit www.perkettpr.com.
- 30 –
Contact: Michelle Chase
303.355.5104
michelle@perkettpr.com