PerkettPR Expands West Coast Leadership
Innovative public relations firm signs seasoned PR Director in San Francisco, Promotes Account Executive
Boston and San Francisco – Oct. 21, 2003 – PerkettPR, Inc., provider of results-based communications solutions for value conscious companies, has further expanded its West coast operations by appointing Heather Cabral as an Account Director based in San Francisco. Cabral’s addition signals continued growth in the region for one of the nation’s most distinctive independent PR firms. In addition, the firm promoted Boston-based Stacey Holifield to Senior Account Executive.
Cabral brings more than a decade of in-house and agency experience in high-technology and consumer communications. As an Account Director for PerkettPR, Cabral is responsible for West coast business development for the Agency, as well as developing and implementing strategic communications plans and tactical account needs for clients. She has worked with leading technology providers, media companies and consumer brands, including the American Cancer Society, AOL (America Online), Bell Atlantic Mobile, Corporate Software & Technology, GetActive Software, MERANT, Manugistics and more.
Holifield joined PerkettPR in May 2002. She has contributed to the success of several clients during her tenure, most recently executing strategic public relations campaigns for 8minuteDating.com, nCipher and Salesnet. In addition, Holifield participates in the internal staff training, new business initiatives and business development. Prior to joining PerkettPR, Holifield held the role of Public Relations Director with The Studley Group, a group of five companies focused on outsourced human resource needs. Holifield began her public relations career at Schwartz Communications, where she worked with clients including CCBN, CMGI, Cytyc, JuniorNet, yet2.com and The National Youth Sports Safety Foundation.
“With our customer base steadily growing, we found it necessary to increase our presence in the Bay area, to provide in-region attention for clients and new business inquiries in the consumer electronics and high-technology industries,” said Chris Perkett, president and founder, PerkettPR, Inc. “Heather is an important addition to our talented, exclusively senior-level team. Her wide range of expertise will not only add value to our current clients, but will help PerkettPR attain our aggressive business goals. In addition, Stacey’s promotion is well deserved, as she continues to deliver intelligent PR counsel and value-focused results to our client base.”
Prior to PerkettPR, Cabral served as an independent PR consultant for GetActive Software, eMotion Inc., MyDTV and other emerging technology providers. Before that, she served as Senior Public Relations Manager for RespondTV, where she was responsible for worldwide PR initiatives and managed PR agencies in Europe and the United States.
Cabral was also previously employed by the number one ranked PR agency in the U.S., The Weber Group and one of the East Coast’s largest technology PR firms, FitzGerald Communications. Cabral holds a B.A. degree in Journalism with a concentration in Public Relations from Northeastern University.
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated
to generating creative, effective and affordable communications
solutions for technology, business and consumer companies worldwide.
Working smarter for today’s value-conscious businesses, PerkettPR
provides exclusively senior-level strategic counsel and preeminent
execution of public relations programs that deliver return on investment.
With the foresight to rapidly adapt and stay ahead of an ever-evolving
market, we help clients achieve their business goals. For more information,
visit www.perkettpr.com.
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Contact: Michelle Chase
303.355.5104
michelle@perkettpr.com