PerkettPR, Inc. Kicks off 10th Anniversary with Skyward Revenue, International Client Growth and Brand of the Year Client Coup
BOSTON, DETROIT, SAN FRANCISCO - March 5, 2008 - PerkettPR, Inc., provider of exceptional public relations and communications campaigns for B2B and B2C companies worldwide, commenced its tenth year of business with significant client growth and a 50 percent increase in revenue and staff over 2007. As one of the most unique PR agencies in the nation - an all-senior, nationwide team combining social media campaigns with traditional PR and marketing - PerkettPR's client roster continues to grow with significant new additions in the Web 2.0, telecom, healthcare and enterprise software markets. Public companies such as Constant Contact, Inc. (NasdaqGM: CTCT) and Sycamore Networks (NASDAQ: SYCMR), along with emerging tech companies from around the globe, have selected PerkettPR as their public relations partner. In addition, the agency closed out 2007 by celebrating the "Media Brand of the Year" honor bestowed on client Sermo by Medical Marketing and News, as a result of PerkettPR's compelling public relations efforts.
Founded in 1998, PerkettPR pioneered what is today an often emulated - but never duplicated - virtual business model. PerkettPR services clients from around the world with a dedicated and creative all-senior team of employees. Unlike more traditional agencies, PerkettPR does not hire any junior account executives - which equates to better, faster and more consistent client results across both strategic planning and tactical execution.
"When we conducted our PR agency review, we were extremely impressed not only with PerkettPR's innovative and creative proposal for elevating our brand awareness, but also the team's dedication to each other, their clients, and our mutual success," said Nancie Freitas, CMO of Constant Contact. "The agency delivers an appealing combination of high level talent and accessibility, which helps create a productive, team-oriented working relationship that brings consistent results that are on strategy."
Key agency developments in the past year include:
- New clients worldwide with the addition of over a dozen companies in Web 2.0, healthcare, enterprise software and telecom markets spanning Canada, the U.S. and the U.K. - including businesses such as Aternity, Constant Contact, Mailtrust, Sosius and Mzinga;
- Social media initiatives such as the agency's corporate blog, PerkettPRsuasion, a corporate Twitter presence, @PerkettPR and Facebook group - to join and start engaging influencers in more meaningful conversations for the firm and its clients; as well as new media and viral campaign elements for clients including screencasting, viral videos, Twitter accounts, LinkedIn campaigns, interactive video channels and more;
- TechCrunch Boston MeetUp where the agency executed the planning, promotion and sponsorship coordination - bringing arguably the hottest Web 2.0 networking event to Boston for the first time ever;
- Strategic staff enhancements including Jeff Glasson, Director of Social Media and Melissa Shaw, HR Manager;
- Growth to nearly 30 employees across nine states: California, Florida, Maine, Massachusetts, Michigan, New Hampshire, New York, Rhode Island and Washington D.C.;
- An enhanced Partner Program with marketing and design agencies, Internet technology experts, and international PR firms. Recent new partners include Tatum Group and Image Architects.
"A decade ago, I had a vision for a virtual work environment where I could funnel the cost savings of less overhead into hiring a staff comprised of only driven, senior-level professionals from across the country. At the time, this model was unheard of, but those that took a chance with us found that they received more attention, better counsel and superior results over working with traditional firms," said Christine Perkett, president and founder of PerkettPR. "Ten years later, the concept speaks for itself - we have a consistent pipeline of incoming leads generated solely from our compelling and effective PR campaigns and the unique social media initiatives we are executing for both ourselves and for our clients. It's exciting to lead the next generation of PR innovation and we are also flattered by the faith placed in us by our extraordinary, cutting edge clients and their investors."
About PerkettPR
PerkettPR, Inc. is an award-winning public relations firm dedicated to the execution of creative and effective communications programs for technology, healthcare, business and consumer companies worldwide. Since 1998, PerkettPR has provided exclusively senior-level strategic counsel and preeminent execution of public relations and social media programs that clearly and consistently deliver return on investment. With the foresight and flexibility to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives. For more information, visit www.perkettpr.com - or join us in conversation on our blog: www.perkettprsuasion.com or Twitter: http://www.twitter.com/perkettpr.