PRocket Program
Coaching and templates for your internal PR and marketing team
PRocket provides the tools necessary to implement and run a successful PR program in-house until your growth demands the support of a PR agency.
The PRocket program from PerkettPR is designed for small- to mid-sized companies that are looking to quickly implement an affordable yet comprehensive, results-oriented public relations program; or revise a current PR program that is not returning the desired results. Designed by PerkettPR experts with corporate and agency-side PR experience, the Perkett PRocket program was developed in response to a growing demand by smaller companies for traditional and successful PR without the ongoing, and often high-priced, commitment to a PR agency. Perkett PRocket is a series of programs that provides all the tools necessary to blast off a powerful PR program managed by an in-house staff. It is an excellent solution until you are ready for an agency commitment.
Companies can choose from a comprehensive list of programs that provide everything needed to implement an impressive public relations campaign at a small fixed cost, utilizing internal resources. Our PRocket Program is comprised of three core programs: Launch Pad, Shuttle and Mission. Used individually or as a set, Perkett PRocket provides the tools necessary to implement and run a successful PR program until your growth demands the support of a PR agency.
The Perkett PRocket Series
Following is a list of the individual programs that comprise the Perkett PRocket Series. For further details, contact Chris Perkett at 781.834.5852 or chris@perkettpr.com.
Perkett PRocket Launch Pad
Perkett PRocket Launch Pad will provide your company with the bread and butter of your PR program. As with all Perkett PRocket programs, you can pursue them individually or as complete series. Launch Pad includes:
- Strategic Plan - based on an input session between PerkettPR and corporate executives, a PR roadmap would be created to address your company business and PR goals. The plan would provide a comprehensive assortment of PR programs to be executed through the course of 6-12 months. It would include details on how to execute editorial, news, customer qualification, reviews and awards programs based on your specific needs and market demands, as well as provide recommendations on collateral material specifically written for the press community. It will tell you exactly what to do and when - essentially, a PR recipe for success.
- Editorial Calendar - The most rudimentary and yet essential tool for securing press coverage is the editorial calendar. PerkettPR will research and develop a calendar for you to track all articles in key publications to be written during the next six to 12 months on topics that are important to your company. The calendar will also include contact information for each article, enabling you to simply call the reporter and pitch your story at the designated time, to encourage inclusion of your company in appropriate articles.
- Awards Database - Industry awards for both product and corporate accomplishments help to elevate a company's perceived position in the marketplace and attract attention from investors, board members, customers and partners. Awards provide third party validation to your product's capabilities or corporation's contributions and accomplishments, and can provide the tipping point for a customer choosing between you and a competitor. PerkettPR will research and build a 6-12 month database of the most pertinent awards for your company, executives, and products, and can also help create templates for submissions.
- Speaking Opportunity Calendar - Similar to the editorial calendar, PerkettPR will research and create a comprehensive listing of all tradeshows and conferences appropriate for your business and directions on how to submit your company for a speak ring slot. This effort would align with your company's tradeshow plans and product development cycle for the coming year, ensuring all appropriate market shows are included.
- High-level Business Networking Calendar - Successful executives know that being visible at leading industry events is key to influencing the market. These venues provide ideal opportunities for building relationships with business press, trade press, analysts and strategic partners. Attending these conferences can also help set the stage for future participation as a presenter and industry guru. Typically, these events are open only to CEO or VP titles, and many attendees are from leading technology companies. Such conferences are invaluable for gaining high-profile exposure and accessibility to industry leaders and experts. PerkettPR will research dates and venues, as well as provide contact information and outlines for securing invitations, to C-level events throughout the year.
- PR 101 - a comprehensive manual of all key PR programs, why they are important, how they fit into the larger picture and how to implement them.
- Documents - As you execute against your PR roadmap, you will need to create several documents such as press releases, company and product background documents, speaking abstracts and more. Each document should be presented in standard industry protocol to ensure that you are putting your best foot forward. Perkett PRocket will provide a shell of all critical documents, displaying the proper format and outlining important data that should be included.
Perkett PRocket Shuttle
If you find that the internal resources managing your PR efforts are looking for guidance on their execution, PerkettPR will provide a customized training program geared to teach important methods for garnering impressive PR results. Training topics focus on those programs most critical to ensuring an overall successful PR program. PerkettPR Executives would lead the sessions at your office, which are generally a half or full day in length. Call us for topics.
Perkett PRocket Mission
Whether you're revamping a current PR effort or instituting a formal PR program for the first time, you need to make sure that all documents coming from the company have the same look and feel. Cohesive presentation of your company helps to support brand awareness and customer recall efforts. While it may seem like a small detail, the fashion in which you present your company will lock in the outside world's impression of your business. Because having a common look and feel to a company is so critical, and yet so often overlooked, Perkett PRocket provides a series of templates that all employees can use whenever creating a document to be sent outside the company. Call us for a templates list.
Pricing
All Perkett PRocket programs can be purchased individually or as complete series.
Contact us for pricing details.
